Cover that answers a question, not a sales target

The useful question is never which policy is best. It is what would have to be paid for, and by whom, if your income stopped tomorrow. The amount and the type follow from the answer.

A parent holding their baby beside a sunlit window at home

What the cover is for

Most owners need it for one of these four reasons, and the reason decides the shape of the policy.

Replacing income

Keeping the mortgage paid and the household running for the people who rely on what you earn.

Keeping the business whole

Funding a buy-sell agreement between owners, or covering the loss of a person the business cannot quickly replace.

Paying what the estate owes

Giving the family cash at the moment it is needed, so property or the business does not have to be sold in a hurry.

Satisfying an obligation

A lender, a partnership agreement or a divorce settlement may require cover to be in place and kept there.

Term and permanent, plainly

Neither is the right answer on its own. Plenty of people end up with some of each.

Term cover

Cover for a set number of years, and nothing at the end of it. It buys the most protection for the least money, which makes it the usual answer to a need with an end date: the years until the mortgage is paid, the children are grown or the loan is cleared.

Permanent cover

Designed to stay in force for life and to build a cash value you can borrow against, which is why it also appears in estate and business planning. It costs more for the same death benefit, the internal costs and the assumptions matter, and it only makes sense when the need really is permanent and the premium is affordable for the long run.

The death benefit is generally received free of federal income tax by the beneficiary, but the treatment of a policy inside an estate or a business depends on how it is owned and who pays the premium. That is settled before a policy is put in place, not after. Cover is subject to underwriting and to the terms of the policy issued.

An advisor going through a plan with a client across a table

How we approach it

Life insurance is one part of the plan, and it is reviewed like every other part.

Work out the number

Debts, years of income, what the business would need, minus what you already have.

Read what you own

Existing policies, group cover through work and anything an agreement already requires.

Match the type to the need

A need with an end date and a need that never ends are answered differently.

Check it stays right

Income, family and ownership change. Cover that fitted five years ago may not fit now.

Crucial Business & Life Solutions is not a law firm or investment advisory firm. Insurance premiums are not included in planning fees.

How much cover do you actually need?

Answer some questions, upload your return and book your 30-minute assessment. We will work the number out with you before anyone talks about a policy.